A global movement is growing. With climate activism on the rise, companies will no longer be able to ignore their climate footprints. Customers have increasing expectations on businesses to take responsibility and provide sustainable solutions. Some companies are already taking serious action, while some are conducting business as usual. Node Pole believes that there can be a strategic advantage from adapting to new market demands and also telling your customers about it. This session will examine a new initiative to connect the joint sustainability interest between the data center industry and the global consumers.