Historically, enterprises have built, equipped, and operated their own data centers according to need — both capacity needs and on dierent geographical locations. While this approach has qualities in terms of being tailor-made for your specific operations — the infrastructure lacks the scalability, flexibility and sometimes even cloud connectivity required to gain and keep a competitive advantage in today’s fast-paced markets. Furthermore, the investments related to constructing your own data center is highly capital-intensive which makes it diicult for some companies to pursue such a strategy.

Against this background, the reasons for the fast-paced growth of the data center colocation industry becomes easy to grasp. Data center colocation is a considerably more accessible, flexible, and cost-eicient solution for your data center.