Russian eCommerce company Wildberries has launched a new data center in Moscow.

According to Cnews, the company has launched a 3.5MW, 16,000 sqm (172,220 sq ft) facility at its logistics hub in the Russian capital.

The facility uses direct free-cooling technology – reportedly a rarity in the country – and powers the company’s own operations using OCP-standard designs. The project saw an investment of 1.2 billion rubles ($15m).

While this is the company’s first enterprise data center, Wildberries also operates out of several other colocation facilities. However, the eCommerce firm is seeking to bring its infrastructure in-house.

“In the future, we plan to completely transfer the IT infrastructure to our own data centers,” representatives of the marketplace told Cnews. The use of OCP standards will help the company avoid vendor lock-in, it told the publication.

Founded in 2004, Wildberries is Russia’s largest online retailer. The company has operations across Europe and Central Asia.